Lawsuit accuses sportsbooks of using addictive technology

Elizabeth Merrill | David Purdum Hours after a Los Angeles jury found that Meta and YouTube harmed a young user by utilizing addictive features, attorneys involved in the case filed suit against DraftKings and FanDuel and accused the sportsbooks of using technology and methods similar to those of social media companies to keep customers betting and causing some of them to develop gambling addictions.

In a personal injury complaint filed Wednesday in Massachusetts state court, attorneys allege that the sportsbooks track users' behavior and use that data to target them to keep betting "precisely when they're most susceptible, like late at night or after a big loss."

"Defendants have full visibility into users' concerning betting patterns and then push the users to gamble further through targeted advertising, personalized 'bonus' incentives, and 'push' notifications," the suit alleges.

FanDuel declined to comment. DraftKings did not immediately respond to a request for comment.

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RBROWNBETS: Selections for Friday's NCAA tournament games:

St. Johns +6.5 over Duke A little scared by this pick because the handicap is similar Thursday night's Houston/Illinois matchup. St. John's is the tougher (and older) team, but can the Red Storm produce enought offense to stay within the number? The guess here is yes.

UConn (money line/-125) over MIchigan State The Huskies are the more talented team, they just can't let Michigan State push them around. Hoping Alex Karaban brings his A-game, like he did against UCLA.

Tennessee +4.5 over Iowa State The Volunteers were our sleeper team entering the tournament. Expect this one to be close.

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